About SalCium®

SalCium® is a brand that symbolizes innovation and vitality. Since its founding in 2002, it has consistently upheld a commitment to excellence, achieving steady growth in the local market. The brand name "SalCium" holds a deeper meaning: “Sal” means “cell” in Malay, while “Cium” translates to “kiss.” This unique combination reflects our philosophy of caring for cellular health with gentle dedication — a message that encapsulates SalCium’s roots in Malaysian culture and our deep expertise in skin wellness.

We believe that healthy skin starts at the cellular level. When skin cells are properly nourished and protected, the skin naturally reveals a radiant, baby-like glow. Common concerns such as dryness, sensitivity, pigmentation, and fine lines gradually diminish over time, revealing skin that’s clearer, brighter, and more vibrant than ever.

SalCium® brings together the power of nature and science, using pure botanical extracts and advanced technology to deliver skincare that is safe, gentle, and effective. We don’t just pursue surface beauty — our mission is to awaken the skin’s natural vitality from within, so every inch of your skin feels restored and truly alive.

At SalCium®, we are committed to maintaining the delicate balance between nature and science, creating a future where health and beauty coexist in harmony — for every skin, everywhere.

The Founder’s Story — Ben Looi, Visionary Behind SalCium®

Ben Looi is a visionary entrepreneur with a pioneering spirit. A graduate of the Australian Maritime College, he majored in Marine Science and developed a deep fascination with marine biology during his university years.

It was during a marine biology research project that Ben made a discovery that would change his life: starfish cells possess extraordinary self-repair and regenerative abilities. This natural phenomenon sparked a powerful idea —

“If human cells could be nourished and reactivated in a similar way, could we truly transform skin and hair health from the inside out?”

Driven by this belief, Ben set out to bridge the gap between nature and science, founding SalCium® — a brand dedicated to developing innovative skincare and scalp care solutions that work at the cellular level.

SENSE is our unwavering commitment to creating products that feel different — and truly make a difference:

S — Sustainable

Commitment to Sustainability

We pledge to protect the planet. All our formulations are free from ingredients derived from endangered or rare species listed by the International Union for Conservation of Nature (IUCN). We strive to contribute to a more sustainable world through conscious choices.

E — Ethical

Rooted in Ethics & Compassion

We uphold ethical values in every step. All SalCium® products are plant-based, cruelty-free, and never tested on animals — honoring life, kindness, and responsibility in our practices.

N — Natural

Inspired by Nature

We embrace the power of nature by selecting only pure, plant-based ingredients. Our products return to nature’s essence — offering clean, honest care for both skin and scalp.

S — Safe

Gentle & Safe for All

Safety is at the core of our product development. Every formula is carefully crafted and dermatologically tested to ensure it's non-irritating, gentle, and suitable for all skin and scalp types.

E — Effective

Visible & Real Results

We believe skincare should work. That’s why we focus on delivering results you can see and feel — giving every user a sense of confidence, care, and satisfaction from the very first use.